Marketing Degree and Certificates

The SWIC Marketing program provides courses in traditional and digital marketing and offers an Associate in Applied Science degree in Marketing, a Marketing Certificate and a Digital Marketing Certificate.

Back to Top Marketing Degree Program

The SWIC Marketing Associate in Applied Science degree prepares students for a marketing career in consumer and business product sales, retail sales management, merchandising and customer service. There is an emphasis on marketing for small business and eMarketing, also called digital marketing. Students with experience in an industry may qualify for marketing supervisor positions upon graduation within that industry. Small-business owners looking to groom employees for marketing positions may find the curriculum particularly useful.

Sample Schedule of Marketing Courses

The marketing courses required for the two-year marketing degree include courses that prepare students for both traditional and digital marketing.

Course availability will vary from semester to semester. Contact an academic advisor or the Marketing program coordinator for more information. 

Back to Top Marketing Certificate

The courses for the Marketing Certificate cover topics required for any successful marketing program in today's business world. The certificate provides recognition for completing this core course of study.

Enhance skills with marketing courses

The Marketing Certificate will benefit students in two-year non-business programs as well as four-year students who wish to enhance their skill set with marketing courses. 

Back to Top Digital Marketing Certificate

Digital marketing courses and website basics are the focus of the Digital Marketing Certificate. The certificate requires only five courses with a total of 11 credit hours.

Update and expand marketing skills and efforts

This program, which also covers basic Web design and HTML, is ideal for experienced businesspeople who want to update their skills and business owners who want to expand their marketing efforts with a website, search engine marketing and social media marketing.

Back to Top Plan Your Marketing Program Courses

Some of the marketing courses required for the Marketing Degree, Marketing Certificate and Digital Marketing Certificate are offered only certain semesters. Use the master course schedules to help plan your schedules each semester.

Back to Top Accelerated Degree Option

Anyone who has completed an associate or bachelor’s degree from a regionally accredited college may earn an Associate in Applied Science degree in Marketing by completing at least 27 semester credit hours of program-related course work. A plan of specific courses required for the AAS Marketing degree must be obtained from the program coordinator and approved by the Dean of the Business Division and the Vice President for Instruction. Only those courses completed at Southwestern Illinois College, and not included as part of the requirements for a previously earned degree or certificate, can be considered for this option. Students must meet all institutional requirements for the Associate in Applied Science degree.

Back to Top Career Opportunities

The two-year marketing degree program includes management coursework, heavy emphasis on communications skills and a focus on ethics. Upon successful completion of the capstone course, MKT 229 - Marketing Management, students will have completed a portfolio-quality marketing plan for a small business. 

  • Sales Representative
  • Merchandiser
  • Customer Service Representative
  • Retail Manager
  • Marketing staff in a small business

For details about career opportunities, visit the Occupational Outlook Handbook website published by the Bureau of Labor Statistics

Visit our Career Activities and Employment Center

Back to Top Phi Beta Lambda – Abe Small Chapter

Phi Beta Lambda (PBL) is a nonprofit educational association of students preparing for careers in business. All students are welcome to join. Contact the Business Division at 618-235-2700, ext. 5313 for information.

Back to Top Contact the Program Coordinator

For information about the Marketing AAS degree, Marketing certificate or Digital Marketing Certificate programs, please contact Program Coordinator Tom Bilyeu at 618-235-2700, ext. 5485 or