Marketing

This program provides the academic background to begin a career in marketing. The Marketing AAS program prepares students for consumer and business product sales, retail sales management, merchandising and customer service careers. There is an emphasis on small business and marketing in the online environment. Students with experience in an industry may qualify for marketing management positions upon graduation. Small-business owners looking to groom employees for marketing positions may find the curriculum particularly useful.

The courses required for the marketing degree are listed in the link below. These are sample schedules, and course availability will vary from semester to semester. Contact a counselor or the program coordinator for more information including the master course schedule. The master course schedule is available below.

For more information about the Marketing program, please contact Program Coordinator Sue Taylor at 618-235-2700, ext. 5434 or sue.taylor@swic.edu, or visit the AAS Business Programs page on Facebook. 

Degree Program

View cost sheet.

Certificate Programs

This marketing certificate provides an opportunity for students to gain recognition for completing a core course of study in marketing. The certificate will benefit students in two-year non-business programs as well as four-year students who wish to enhance their skill set with marketing course work. View cost sheet.

This certificate focuses on web-based marketing. Experienced businesspeople can update their skills with this 11 credit-hour curriculum. Small business owners who wish to expand their marketing efforts to the online arena can quickly build basic skills needed to successfully promote their businesses. View cost sheet.

Download the Belleville Campus master course schedule  

Download the Sam Wolf Granite City Campus master course schedule  

Accelerated Degree Option

Anyone who has completed an associate or bachelor’s degree from a regionally accredited college may earn an Associate in Applied Science degree in Marketing by completing at least 27 semester credit hours of program related course work. A plan of specific courses required for the degree must be obtained from the program coordinator and approved by the Dean of the Business Division and the Vice President for Instruction. Only those courses completed at Southwestern Illinois College, and not included as part of the requirements for a previously earned degree or certificate, can be considered for this option. Students must meet all institutional requirements for the Associate in Applied Science degree. 

Career Opportunities

The degree program includes management coursework, heavy emphasis on communications skills and a focus on ethics. Upon successful completion of the capstone course, MKT 229 – Marketing Management, students will have completed a portfolio-quality marketing plan for a small business.

  • Sales Representative
  • Merchandiser
  • Customer Service Representative
  • Retail Manager
  • Marketing staff in a small business

For details about career opportunities, visit the Occupational Outlook Handbook website published by the Bureau of Labor Statistics.

Visit our Career Activities and Employment Center

Phi Beta Lambda – Abe Small Chapter

Phi Beta Lambda (PBL) is a nonprofit educational association of students preparing for careers in business. All students are welcome to join. Contact the Business Division at 618-222-5313 for more information.