The SWIC Marketing program provides courses in traditional and digital marketing and offers an Associate in Applied Science degree in Marketing, a Marketing Certificate and a Digital Marketing Certificate.
The SWIC Marketing Associate in Applied Science degree prepares students for a marketing career in consumer and business product sales, retail sales management, merchandising and customer service. There is an emphasis on marketing for small business and eMarketing, also called digital marketing. Students with experience in an industry may qualify for marketing supervisor positions upon graduation within that industry. Small-business owners looking to groom employees for marketing positions may find the curriculum particularly useful.
Sample Schedule of Marketing Courses
The marketing courses required for the two-year marketing degree include courses that prepare students for both traditional and digital marketing.
Course availability will vary from semester to semester. Contact an academic advisor or the Marketing program coordinator for more information.
The courses for the Marketing Certificate cover topics required for any successful marketing program in today's business world. The certificate provides recognition for completing this core course of study.
Enhance skills with marketing courses
The Marketing Certificate will benefit students in two-year non-business programs as well as four-year students who wish to enhance their skill set with marketing courses.
Digital marketing courses and website basics are the focus of the Digital Marketing Certificate. The certificate requires only five courses with a total of 11 credit hours.
Update and expand marketing skills and efforts
This program, which also covers basic Web design and HTML, is ideal for experienced businesspeople who want to update their skills and business owners who want to expand their marketing efforts with a website, search engine marketing and social media marketing.
Some of the marketing courses required for the Marketing Degree, Marketing Certificate and Digital Marketing Certificate are offered only certain semesters. Use the master course schedules to help plan your schedules each semester.
Anyone who has completed an associate or bachelor’s degree from a regionally accredited college may earn an Associate in Applied Science degree in Marketing by completing at least 27 semester credit hours of program-related course work. A plan of specific courses required for the AAS Marketing degree must be obtained from the program coordinator and approved by the Dean of the Business Division and the Vice President for Instruction. Only those courses completed at Southwestern Illinois College, and not included as part of the requirements for a previously earned degree or certificate, can be considered for this option. Students must meet all institutional requirements for the Associate in Applied Science degree.
Phi Beta Lambda (PBL) is a nonprofit educational association of students preparing for careers in business. All students are welcome to join. Contact the Business Division at 618-235-2700, ext. 5313 for information.
For information about the Marketing AAS degree, Marketing certificate or Digital Marketing Certificate programs, please contact Program Coordinator Tom Bilyeu at 618-235-2700, ext. 5485 or