Associate in Applied Science Degree - Marketing (0031)

First Year

Fall Semester
Course Number Course Description Credits
BUS 101 Introduction to Business 3
MGMT 102 Business Mathematics 3
MKT 126 Introduction to Marketing 3
SPCH 151 Fundamentals of Public Speaking    3
ENG 101 Rhetoric and Composition I 3
CIS 155    Basic Web Page Design 1
Total Semester Credits: 16
Spring Semester
Course Number Course Description Credits
CIS 161 HTML Basics 1
CIS 172 Photoshop 3
OAT 185 Database Applications 3
OAT 261 Business Communications 3
MKT 226 Online Marketing 3
MKT 231 Consumer & Market Behavior** 3
  Human Well Being Elective   2
Total Semester Credits: 18

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Second Year

Fall Semester
Course Number Course Description Credits
ACCT 105
ACCT 110
Basic Accounting Procedures OR
Financial Accounting
3
4
MGMT 214 Principles of Management 3
MGMT 240 Ethics in the Workplace 1
MKT 242 Marketing Communications 3
MKT 227 SEO & Web Analytics for Marketing 3
  Humanities or Social Science Elective  3
Total Semester Credits: 16-17
Spring Semester
Course Number Course Description Credits
BUS 215 Business Law I 3
ECON 201 Principles of Economics I (Macro) 3
MKT 229 Marketing Plans** 3
MKT 243 Basic Selling Techniques 3
MKT 228 Social Media Tools 2
MGMT 213 Human Relations in the Workplace* 3
Total Semester Credits: 17
Total Credits:  67-68 

* Curriculum change; contact Program Coordinator for substitution.

**Denotes course is available on limited schedule. Contact the Business Division or return to the program website for a master course schedule.