Marketing Career Overview - Southwestern Illinois College

Employment Opportunities

A successful graduate of the Marketing program is prepared to work as a:

  • Sales Representative
  • Merchandiser
  • Customer Service Representative
  • Retail Manager
  • Marketing professional in a small business

For details about career opportunities, visit the Occupational Outlook Handbook website published by the Bureau of Labor Statistics.

Visit our Career Activities and Employment Center.

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Career Outlook

The U.S Department of Labor 2021-31 Occupational Outlook Handbook projects employment of Marketing to increase about 10 percent. For further information regarding the field of marketing please go to the Occupational Outlook Handbook.


The Bureau of Labor Statistics report the median annual wage for Marketing managers was $135,030 in May 2021

So What Can You Do?


Planning and developing merchandising strategies. Analyzing sales figures, customers reactions and market trends to anticipate product needs.

Requires BS degree in Marketing or related field. Salary Range: $65,775-$85,276.

Sales Representative

Need to be able to pitch a company’s products and services to potential customers. They work to drive brand awareness through face-to-face consumer interaction.

Requires a Bachelor’s degree Business Administration, Communications, and Marketing. Salary Range: $62,917-$92,000.

Retail Manager

Provides administrative and functional supervision of a store unit, including inventory control, sales, and returns, vendor relations, cash management, and related reporting.

Requires a Highschool Diploma or GED, and at least 3 years of experience directly related to the duties and responsibilities specified. Salary Range: $57,072-$86,828.

Customer Service Representative

Works with clients who have complaints, orders, or require information about products/services purchased from the organization.

Requires Highschool Diploma, GED, or equivalent. Salary Range: $28,100-$59,840.

The Other Fields That Want Marketers

Market Research Analysts: Market research analysts study consumer preferences, business conditions, and other factors to assess potential sales of a product or service.

Public Relations and Fundraising Managers: Public relations managers direct the creation of materials that will enhance the public image of their employer or client. Fundraising managers coordinate campaigns that bring in donations for their orginization.

Advertising Sales Agents: Advertising sales agents sell advertising space to businesses and individuals.