Curriculum: Marketing
Online Degree Option
This program offers an online degree option as well as the traditional on-campus classroom format. The degree curriculum is below. The online degree can be achieved by taking these courses through a combination of online, hybrid and on-campus classes.
This program can be completed on-campus or online. This distance education degree does have a few hybrid and on-campus courses which are noted with asterisk (*).
+ Denotes course is available on limited schedule. Contact the Marketing Program Coordinator in the Business Division for a master course schedule.
Associate in Applied Science Degree – Marketing (0031)
Catalog year: 2022-2023
First Year
| Total Semester Credits: | 15 | |
| Fall Semester | ||
|---|---|---|
| Course Number | Course Description | Credits |
| BUS 101 | Introduction to Business | 3 |
| BUS 102 | Business Mathematics | 3 |
| ENG 101 | Rhetoric and Composition I | 3 |
| MKT 126 | Introduction to Marketing | 3 |
| COMM 151 | Fundamentals of Public Speaking * | 3 |
| Total Semester Credits: | 17 | |
| Spring Semester | ||
|---|---|---|
| Course Number | Course Description | Credits |
| CIS 174 | Web Fundamentals I | 3 |
| CIS 168 OR ART 111 |
Graphic Design OR Basic Design |
3 |
| MKT 226 | eMarketing | 3 |
|
MGMT 214 |
Principles of Management + |
3 |
| PSYC 151 | General Psychology | 3 |
| Human Well-Being Elective | 2 | |
Second Year
| Total Semester Credits: | 18 | |
| Fall Semester | ||
|---|---|---|
| Course Number | Course Description | Credits |
| CIS 171 OR CIS 257 |
Computer Graphics OR Electronic Publishing |
3 |
| CIS 172 | Photo Manipulation | 3 |
| MGMT 213 | Human Relations in the Workplace | 3 |
| OAT 261 | Business Communications | 3 |
| MGMT 240 | Ethics in the Workplace | 1 |
| MKT 242 | Marketing Communications * + | 3 |
| Human Relations Elective | 2 | |
Apply for Graduation Now
| Total Semester Credits: | 15 | |
| TOTAL PROGRAM CREDITS: | 63 | |
| Spring Semester | ||
|---|---|---|
| Course Number | Course Description | Credits |
| BUS 215 | Business Law | 3 |
| ECON 201 | Principles of Economics (Macro) | 3 |
| MKT 227 | SEO/Web Analytics for Marketing* + | 3 |
| MKT 228 | Social Media Tools* + | 3 |
|
CIS 176 |
Web Fundamentals II |
3 |
Prerequisites may be required for some courses.
Refer to the Online Course Catalog or Class Search link in eSTORM for a full course description.