Curriculum: Marketing - Southwestern Illinois College

Online Degree Option

This program offers an online degree option as well as the traditional on-campus classroom format. The degree curriculum is below. The online degree can be achieved by taking these courses through a combination of online, hybrid and on-campus classes.

This program can be completed on-campus or online. This distance education degree does have a few hybrid and on-campus courses which are noted with asterisk (*).

+ Denotes course is available on limited schedule. Contact the Marketing Program Coordinator in the Business Division for a master course schedule.

Associate in Applied Science Degree – Marketing (0031)

First Year

Total Semester Credits: 15
Fall Semester
Course Number Course Description Credits
BUS 101 Introduction to Business 3
BUS 102 Business Mathematics 3
ENG 101 Rhetoric and Composition I 3
MKT 126 Introduction to Marketing 3
COMM 151 Fundamentals of Public Speaking * 3
Total Semester Credits: 17
Spring Semester
Course Number Course Description Credits
CIS 174 Web Fundamentals I 3
CIS 168 OR
ART 111
Graphic Design OR
Basic Design
MKT 226 eMarketing  3

MGMT 214

Principles of Management +

PSYC 151 General Psychology 3
  Human Well-Being Elective 2

Second Year

Total Semester Credits: 18
Fall Semester
Course Number Course Description Credits
CIS 171 OR
CIS 257
Computer Graphics OR
Electronic Publishing
CIS 172 Photo Manipulation 3
MGMT 213 Human Relations in the Workplace 3
OAT 261 Business Communications 3
MGMT 240 Ethics in the Workplace 1
MKT 242 Marketing Communications * + 3
  Human Relations Elective  2

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Total Semester Credits: 15
Spring Semester
Course Number Course Description Credits
BUS 215 Business Law 3
ECON 201 Principles of Economics (Macro) 3
MKT 227 SEO/Web Analytics for Marketing* + 3
MKT 228 Social Media Tools* + 3

CIS 176

Web Fundamentals II


Prerequisites may be required for some courses.

Refer to the Online Course Catalog or Class Search link in eSTORM for a full course description.