Rudi Atkins, O Fallon, IL

• Develop and execute comprehensive marketing strategies and campaigns across digital channels (e.g., social media, email, SEO/SEM, websites) and traditional media where applicable.
• Manage social media presence: Create and schedule content (text, images, videos), engage with audiences, and run paid advertising on platforms like Facebook, Instagram, LinkedIn, Twitter/X, and TikTok.
• Plan and oversee multichannel campaigns, including content marketing, PPC (pay-per-click), email marketing, and display advertising.
• Conduct market research, analyze trends, competitor activities, and customer data to identify opportunities and refine strategies.
• Manage marketing budgets, negotiate with vendors/agencies, and track ROI through analytics tools (e.g., Google Analytics, social media insights).
• Lead and collaborate with teams (e.g., content creators, designers, analysts) to produce high-quality materials and ensure consistent brand messaging.
• Monitor campaign performance, generate reports, and optimize based on metrics like engagement, conversions, and traffic.
• Build relationships with media outlets, influencers, or partners for PR and promotional opportunities.
• Stay updated on digital trends, tools, and best practices to innovate and adapt strategies.

Typical Qualifications and Skills:

• Self-Motivator
• Strong knowledge of digital tools (e.g., Google Analytics, SEO tools, social media platforms, CRM software).
• Excellent communication, leadership, and project management skills.
• Analytical mindset with proficiency in data interpretation and reporting.
• Creative abilities for content ideation and campaign development.

Hours | Flexible
Pay/Wages | Pay based on experience; Commission available
Job Shift | Flexible
How to Apply? | office@rootsgrinding.com; 618-402-9907
Website | https://rootsgrinding.com/