Marketing & Graphic Communications Degree & Certificates
Degree Program
Marketing & Graphic Communications Associate in Applied Science (0140)
At Southwestern Illinois College, students can earn an Associate in Applied Science degree in Marketing & Graphic Communications. Students can also earn certificates in graphic design and marketing.
The Marketing & Graphic Communications program provides students with the fundamentals of digital marketing, in addition to hands-on training in graphic design principles, typography, color theory, layout design, video editing and image manipulation. Students learn to create compelling visuals and advertisements that capture attention, communicate brand identity and drive consumer engagement.
Accelerated Degree Option
Anyone who has completed an associate or bachelor’s degree from a regionally accredited college may earn an Associate in Applied Science degree in the Graphic Communications program by completing at least 27 semester credits of program-related coursework. A plan of specific courses required for the degree must be obtained from the program coordinator and approved by the dean of the Business Division and vice president for Instruction. Only those courses completed at SWIC, and not included as part of the requirements for a previously earned degree or certificate, can be considered for this option. Students must meet all institutional requirements for the AAS degree.
Certificate Program
Graphics Design Certificate (074A)
Students will learn the essentials of graphic design and publishing. Students will learn how to design all types of graphics and prepare them for print or web applications. Key graphics publishing software will be used to design and create a variety of publications.
Digital Marketing Certificate (031F)
Students completing the Digital Marketing certificate will learn online marketing skills. Students will learn the latest digital marketing trends, search engine optimization, and social media skills.
Career Opportunities
Marketing & Graphic Communications students may find positions in the following areas:
- Advertising designer/artist
- Multi-media artist
- Illustrator
- Art director
- Creative director
- Web designer
- Marketing Manager
- Social Media Manager
- Search Engine Optimization Specialist
- Digital Marketing Specialist
- Entrepreneur
For more job market information, visit the Occupational Outlook Handbook. Visit our Career Activities and Employment Center.